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burberry | Casual Hooligan Brands

The casual subculture is a subsection of association football culture that is typified by football hooliganism and the wearing of expensive European designer clothing.The subculture originated in the United Kingdom in the late 1970s when many hooligans started wearing designer labels and expensive sportswear in order to avoid the attention of police. They didn’t wear club colours, so it was easier to infiltrate rival groups and to enter pubs.

Burberry Soccer Hooligans - Image Results

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The two faces of Burberry | Fashion | The Guardian

Laura Barton and Nils Pratley. Wed 14 Apr 2004 21.15 EDT. There was a time, a few years back, when the country seemed to be coated in a perpetual layer of Burberry check. It surfaced on everything ...

BBC NEWS | Business | Burberry versus The Chavs

Label-conscious football hooligans started to adopt the distinctive check. "It was associated with people who did bad stuff, who went wild on the terraces," says Peter York. "Quite a lot of people...

Burberry doffs its cap to 'chavs' | Marketing & PR | The Guardian

The much-predicted collapse of Burberry at the hands of a hijacking by football hooligans and D-list soap stars has not materialised and the "nay-sayers" who said Ms Bravo over-popularised the ...

Burberry checks out of baseball caps to deter hooligan fans ...

The brand was picked up by popular culture to be worn stylishly by celebrities, over-worn by ordinary punters and worn-out by yobs and football hooligans. More about British Fashion Burberry ...

Burberry Logo and Its History | LogoMyWay

Burberry drastically reduced the usage of its signature product because football hooligans were widely using the check. The seedy nature of football thugs was starting to erode the brand value, so Burberry decided to make the check less ubiquitous. Evolution or revolution? Either way, the campaign produced phenomenal results. Burberry Today

The Untold Truth Of Burberry - TheList.com

In the early 2000s, Burberry developed some notoriety as the company's trademark Haymarket Check was being used on everything from bikinis to household appliances. The company worried about brand dilution, especially as the check became popular with "football hooligans," as Grailed called them. While worries about the working class adopting Burberry's signature check pattern could be dismissed as snobbishness, there was also the problem of the check being banned in some bars.

The History of Burberry's Check | Grailed

For decades Burberry had been a symbol of British luxury, yet all of a sudden the check had become a favorite of young working class “chavs” and football hooligans. While in America, working class cache can help build a brand (just ask Carhartt or Levi’s), in Britain, the embrace of a luxury brand by populist culture can spark a boardroom panic.

Football hooliganism - Wikipedia

Football hooliganism or soccer hooliganism constitutes violent or belligerent behaviour perpetrated by spectators at association football events. Football hooliganism normally involves conflict between gangs, in English known as football firms (derived from the British slang for a criminal gang), formed to intimidate and attack supporters of other teams.